VirusProtector is the latest (fourth) generation of the WiniGuard rogue anti-malware family.

DesktopSecurity2010 is a new rogue anti-spyware application. It is a clone of DesktopDefender2010.

A new clone from the MalwareCatcher rogue security software family has now been released. 

The fraud tool is called SecurityAntivirus and will add hundreds of registry keys within:

AdvancedDefender is a new rogue antispyware application. It is a clone of PersonalGuard2009.

A new rogue security product was found by Lavasoft Malware Labs this afternoon (UTC+01:00 - Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna). It's called Antivirus and will show a long list of false positives to entice victims into buying the fraud tool.