Lavasoft, the original anti-malware company, today announced new capabilities within its award-winning anti-malware software focused on real-time protection. Ad-Aware 10.1 is designed to address the growing complexities of today’s security threats by improving the speed and level of anti-malware protection and enhancing the overall user experience.

“As cyber threats continue to evolve and new threat vectors emerge, users need solutions that are continuously updated to protect the integrity of their online identities,” said Daniel Assouline, CEO of Lavasoft. “By implementing a more rapid development cycle, we are demonstrating our commitment to developing innovative security software solutions that provide the strongest levels of protection for users.”

Designed for PC users of all skill levels, Ad-Aware has been downloaded more than 400 million times. With a bold new interface, the Ad-Aware software package comes complete with everything consumers need to protect their PCs including anti-spyware and anti-malware through its “active protection” feature. Active protection constantly monitors the activity on a computer and suspends suspicious files and blocks malicious processes to prevent infection.

Updates in Ad-Aware 10.1 include:

• Cached Scanning automatically skips the scanning of files that it determined safe in earlier scans, resulting in much faster scans. With the new scanning capabilities, a quick scan drops from four minutes to less than ten seconds on subsequent scans, and drops from two hours to between six and ten minutes on full scans.

• Firewall technology automatically white-lists trusted programs, enabling users to upgrade to Ad-Aware without networking issues with programs already installed.

• Real-Time Protection increases the reliability of the drivers and includes enhanced 64-bit support.

• Web-Browsing Protection engine now updates several times a day.

Current Ad-Aware 10 users can download this free update to the software by visiting:
http://www.lavasoft.com/products/ad_aware.php

For a complete list of Ad-Aware 10 features, including external storage scans, email scanning and identity theft protection, please visit: www.lavasoft.com/products/features.php.  

Ad-Aware 10 is available in three versions:
Ad-Aware FREE Antivirus+, a proactive malware removal tool that allows users to combat today’s toughest cyber threats; Ad-Aware Personal Security (introductory price of $12 USD/year), a paid upgrade of Ad-Aware FREE that builds upon the product’s malware protection by adding a powerful Web filter that protects users against phishing attacks and online scams; and Ad-Aware PRO ($36 USD/year), which actively protects users from the most dangerous forms of viruses, spyware, key loggers, Trojans password stealers, bot networks, adware, phishing and drive-by downloads.  Products can be downloaded at the Lavasoft website (www.lavasoft.com) and at select partner sites, including Download.com and Softonic.com.

About Lavasoft
Lavasoft is the original anti-malware company, creating award-winning, free security and privacy software since 1999. Born of the belief that online security should be available to everybody, Lavasoft offers millions of users the maximum protection for their computers and online identities. With more than 400 million downloads, its flagship product Ad-Aware has blocked and removed billions of threats, saving consumers from all forms of attacks and malware – including viruses, spyware, adware, phishing and drive-by downloads.

Lavasoft is a global company with operations in North America and Europe. For more information, please visit www.lavasoft.com or follow the company on Twitter @lavasoft. 

Contact:
Whitney Parker
fama PR
617-986-5011
Lavasoft@famapr.com