Lavasoft Raises the Bar on Real-Time Protection, Unveils New Safe Browsing System

Latest Version of Ad-Aware Offers World’s Most Robust URL Scanning System; Integration with ID Watchdog Provides Identity Theft and Credit Report Monitoring
Montreal, Canada
(July 18, 2012)

Lavasoft, the original anti-malware company, today unveiled the latest version of Ad-Aware, with breakthrough features such as a Safe Browsing system and integration with ID Watchdog. Version 10.2 of Ad-Aware offers real-time protection against malicious URLs and provides free credit report monitoring that extends the protection delivered in Ad-Aware to offer customers the most reliable online security.

Beyond the recently announced firewall technology and cached scanning capabilities of the Ad-Aware software, the new features and benefits of Ad-Aware include a new Safe Browsing system that blocks malicious URLs to provide a meaningful protection against real threats and significantly reduces false positive rates. Lavasoft updates the URL database when a new malicious URL is detected and immediately notifies users to eliminate potential attacks, providing the most up to date online protection.

“Securing online identities and improving the user experience are inherently competing goals,” said Daniel Assouline, CEO of Lavasoft. “As threats continue to evolve and become more sophisticated, it is critical that users have the right systems in place to protect their online identities. Lavasoft has earned its leadership position by continuing to deliver new and unique technologies that offer maximum online protection, and Ad-Aware 10.2 is indicative of our commitment to implementing rapid development cycles for our customers.” 

Designed for PC users of all skill levels, Ad-Aware has been downloaded more than 400 million times. With a bold new interface, the Ad-Aware software package comes complete with everything consumers need to protect their PCs including anti-spyware and anti-malware through its “active protection” feature. Active protection constantly monitors the activity on a computer and suspends suspicious files and blocks malicious processes to prevent infection.

Ad-Aware Safe Browsing is available in all Ad-Aware 10 versions, including Ad-Aware Free Antivirus + and in the Ad-Aware Browser Add-On, and offers the following capabilities:

  • Protects against phishing attempts, Trojans, exploit sites, malicious scripts, drive-by downloads, and more.
  • Integration with ID Watchdog provides free credit report monitoring and alerting capabilities to notify users of any critical changes to their credit report that might be an early indicator of identity theft (for U.S customers only).
  • Blocks malware before it has the chance to download.
  • Lavasoft’s malicious site scanning system scans 24/7 for new malicious URLs.
  • Security Toolbar checks for updates every few minutes.
  • Low false positive rate.

Current Ad-Aware 10 users can download this free update to the software by visiting:

For a complete list of Ad-Aware 10 features, including external storage scans, email scanning and identity theft protection, please visit: 

Ad-Aware 10 is available in three versions:

Ad-Aware FREE Antivirus+, a proactive malware removal tool that allows users to combat today’s toughest cyber threats; Ad-Aware Personal Security (introductory price of $12 USD/year), a paid upgrade of Ad-Aware FREE that builds upon the product’s malware protection by adding a powerful Web filter that protects users against phishing attacks and online scams; and Ad-Aware PRO ($36 USD/year), which actively protects users from the most dangerous forms of viruses, spyware, key loggers, Trojans password stealers, bot networks, adware, phishing and drive-by downloads.  Products can be downloaded at the Lavasoft website ( and at select partner sites, including and

About Lavasoft
Lavasoft is the original anti-malware company, creating award-winning, free security and privacy software since 1999. Born of the belief that online security should be available to everybody, Lavasoft offers millions of users the maximum protection for their computers and online identities. With more than 400 million downloads, its flagship product Ad-Aware has blocked and removed billions of threats, saving consumers from all forms of attacks and malware – including viruses, spyware, adware, phishing and drive-by downloads.

Lavasoft is a global company with operations in North America and Europe. For more information, please visit or follow the company on Twitter @lavasoft.

Lavasoft Press
514-316-3260 ext. 315



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